Reviewing old marketing strategies can be very fruitful, as you will know what strategies have succeeded and failed and why they performed as they did. Review old strategies and tools for insights You’ll need to take a holistic view of the company and learn the ins and outs of each department to fully understand how to best succeed in your role. Your interactions should by no means end with the marketing department, either. Create inroads with other departments, learn and support from each other Aligning your teams in this way can help to create a sense of connectedness while also keeping important dates and deliverables in mind. This is very important as another early task is to discuss and set shared goals throughout the department. Marketing, as a department, is typically full of personality, so don’t be afraid to come out of your comfort zone and make friends □ Align teams with shared goals and timelines to improve collaborationĮstablishing an authentic rapport with your team will go a long way to establishing shared responsibilities and a sense of ownership. Establish connections with your team and departmentīreaking the ice with your team should be a top priority, as a sense of camaraderie in the workplace improves overall collaboration and team morale. If you aren’t already an expert on what you’re selling, now is the time to meet and learn first hand from the very people who design and sell these products. A great marketing director will be highly knowledgeable about the company’s major products and their benefits, as well as your ideal customer profile so that you can get to work on a persona template. Much of the early work as a Director of Marketing will be laying down roots with your team and company. New Director of Marketing checklistĭay 1-30 Research and understand your new company’s culture and products Three months may not seem like much, but once you’re promising deliverables and your deadlines creep closer, you’ll be glad you took the time to appropriately map out and plan your first 90 days □□□īuild your content foundation Organize. This segmentation will allow you to more specifically address the major concerns and considerations of those periods. You’ll want to break those 90 days up into three 30 day chunks. This will include what you plan to accomplish and how you plan to do it, but it can also be far more granular as it deals with your day to day routines and responsibilities. One of the best pieces of advice is to map out your first 90 days. Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing. Every company and product is different, and so your techniques and strategy will need to adapt as well. ![]() New directors of marketing can face serious uphill battles as they step into their new role.
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